We didn't set out to build a beauty brand. We set out to solve a problem that nobody seemed to be talking about.
For years, sensitive skin meant living with a short, frustrating list of options: razors that caused nicks and irritation, waxing that left skin raw for days, or hair removal creams packed with harsh chemicals that burned before they worked. We tried most of them. None of them worked without a cost.
It became personal when someone we love — a family member — started struggling with something even more basic: the physical ability to shave at all. Arthritis and limited mobility had turned a five-minute routine into something that required help, balance, or bending in ways that just weren't possible anymore. Watching that happen made it clear this wasn't only about sensitive skin. It was about dignity, independence, and not having to ask for help with something so personal.
Just to find something gentle enough for reactive skin, and simple enough to use sitting down, without precision or grip strength or perfect vision.
If you're trying this because your skin has never tolerated hair removal before, or because a razor just isn't realistic for you or someone you care for anymore. We hope it works as well for you as it has for us.
— The Shin-ing team